How to Scale Your Ecommerce Business Beyond the High Street in No Time At All
So you have a shop, it’s doing well, but you know you could be doing more. You also have an online shop but you don’t really advertise that fact very much. You have some stickers up in-store, sure, but aside from that, you don’t spread the fact around. It’s not that marketing the website is particularly expensive or anything like that, you’re just unsure how many orders you could comfortably fulfil on your own while still keeping your doors open and giving the same quality of customer experience.
While that is a perfectly reasonable concern to have, what’s the use in having a website that only your in-store customers know about? If that was the goal then offering a simple delivery service would be much easier to implement. The aim of your online store should be to reach customers that are outside of your physical location, obviously, but this is easier said than done.
Don’t worry. You are not alone. This is a common occurrence for many people who have opened their own shop in the 21st century. The answer to this problem is simple – it lies in scaling up your order fulfilment to accommodate a much larger number of online orders. But unfortunately, implementing it is much less simple.
The Key to Scaling Up
To scale effectively for
Firstly, packaging. That means a variety of boxes, tape, bubble wrap, foam bullets, and lots more. You’ll need a lot of this to ensure you don’t run out but also to benefit from a cheaper price by buying in bulk. Be sure to think of storage for these items too, you can’t leave them lying around for customers to tread on.
As well as packaging, you’ll need to dedicate a staff member to do the actual packing. You may think you can do this yourself, but if you do, who’ll be running the shop? It might be fine to do both when you have one or two orders a day, but when it grows into the 10s and beyond, you’ll need help.
That same employee will also need to drop off your parcels multiple times a week if you’re sending via the royal mail, or liaise with couriers if you’re looking elsewhere. And if the latter is the case, they’ll need some time to check each website independently.
Like we said, it’s not simple to scale up. Especially not overnight. It takes a lot of time and energy, which is hard to come by. But there is a new type of order fulfilment that is reclaiming time for London-based retailers, allowing businesses to scale up in all the same ways as mentioned above but without any of the preliminary overhead.
Scaling Up Via Collect, Pack & Ship
A convenient service designed to make your shop’s logistics as simple as possible, this service is completely geared around your shop to make the process as seamless as possible. This collect, pack & ship model allows your brand to have a similar infrastructure to an
- Convenient daily collections allow you to spend more time in your shop
- Professionally packed products ensure a stellar customer reputation
- Tracked deliveries on each order provide complete security
- No more packaging yourself as you focus on growing your shop
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