How to do fulfilment like ecommerce giants – minus the cost
In recent years, consumers have begun to shop online more and more. And it’s easy to see why. Online shopping is fast, it’s quite often cheaper and it can all be done without leaving your cosy, warm house.
This growing love of online shopping has enabled certain giants of the ecommerce world to reach incredible heights. Just take a look at Amazon, for example. It was just an online book shop back in the 90s. Fast forward to 2017 and it’s dominating the online marketplace, reporting $177.9 billion in revenue, and a net income growth of 27.8%!
When you look at the success such ecommerce giants are enjoying, it’s no wonder that more and more small businesses are wanting a piece of the action. Did you know that half of all sales on Amazon are actually fulfiled by third-party sellers? And Amazon isn’t alone in this. Other popular marketplaces like Etsy and NotOntheHighStreet depend on third-party sellers to thrive.
If you’re thinking about taking on the most famous names of the ecommerce world, you’ll definitely need a great fulfilment partner on your side. But before you dive into the competition, it’s a good idea to look into how these huge companies operate, and how their fulfilment strategies work. Let’s begin by taking a look at two of the biggest players, Amazon and Shopify.
How does fulfilment by Amazon work?
Amazon owes much of its success to its fulfilment strategies. The company has made it simple for third-party sellers to list their products on Amazon, and sell to consumers using their fulfilment services. Fulfilment by Amazon is quite simple when you look at how it’s done.
Third-party sellers list their products on the gargantuan online store that is Amazon, and in doing so they gain access to one of the world’s most advanced fulfilment networks. Products can be stored in Amazon’s fulfilment centres, and when products are purchased, it’s Amazon’s staff who pack and ship them to the customers. So, small businesses are fully prepared for growth, and businesses are easily scalable.
Amazon is a trusted name online, and selling with them helps many businesses to boost their sales. Third-party sellers on Amazon are able to take advantage of the retail giant’s trusted, secure customer service and returns policies, as well as other benefits like Amazon Prime and free shipping.
Of course, there’s a price to pay for such a service. Amazon charges businesses on a pay as you go basis, for both the space used to store products and the products which are actually fulfilled.
How does Shopify fulfilment work?
Unlike Amazon, Shopify doesn’t offer an in-built fulfilment service for sellers using the platform. Instead, businesses selling via Shopify can make use of the services of a wide range of different third-party fulfilment companies.
Small businesses on Shopify tend to use fulfilment companies when their companies reach a certain point of growth. When sales start to rise and there are no longer enough hours in the day for companies to manage fulfilment in-house, businesses tend to seek the assistance of a third-party provider.
Fulfilment on Shopify works in exactly the same way as it does on any other online marketplace. Businesses that outsource fulfilment will enlist the help of a third-party company, and that company will take over the fulfilment process for them. The services managed range from collecting, packaging and shipping goods, to taking care of paperwork required for international shipping and handling customer returns.
Small businesses that use fulfilment in this way tend to opt for pay as you go services, as this allows businesses to manage costs effectively, and doesn’t leave them open to financial risk should their sales fall for any reason.
Businesses that lack storage space might also have a fulfilment company take care of this issue, too. Some fulfilment centres also offer warehouse space, which can be rented out to small businesses who aren’t quite ready to rent a whole warehouse themselves. Whilst this is a good option for growing companies, it does take an element of control out of the hands of business owners, as their stock isn’t physically being managed by them.
How can I manage fulfilment like an eCommerce giant?
Fulfilment offers a world of opportunity for small businesses. It’s an essential tool in the quest for growth, and without it, many businesses wouldn’t have been able to achieve the impressive expansions that they have done. If you think fulfilment may be a good option for your business, you’re in luck!
Our team can help you manage fulfilment just like an ecommerce giant, but you won’t be subject to the high costs that many of these sites demand. With Weengs on your side, the future of shipping is in the palm of your hands. Here’s how it works.
When you receive an order via your online store, you’ll be able to add it your Weengs dashboard. This cutting edge tech easily integrates with the most widely used ecommerce platforms, including eBay, Shopify, Magento, WooCommerce and Squarespace. Or, you can submit your order manually, if you prefer.
At this point, you’ll just need to put your products into a Weengs bag, which we’ll provide you with. Then, you’ll let us know what time you’d like your products collected, and as far as you’re concerned, that’s job done!
Of course, that isn’t the end of the road for your products. From here, your items will make their way to Weengs HQ where they’ll be lovingly packaged by our team. We use top-quality, bespoke boxes which are made to measure for every item, and at no extra cost.
Then, our smart little algorithm will calculate the best carrier and shipping option for your parcels, and away they go. All tracking information will be available to you throughout the process, so there’s absolutely nothing to worry about. Before you know it you’ll be managing fulfilment like an ecommerce giant, and you’ll have plenty of spare time to grow your business, too.
Are you ready to try outsourcing fulfilment, and running your store like an ecommerce giant? Get in touch and we’ll get you set up and ready for action. It’s a simple process that’ll save you heaps of time, energy and stress in the long run. Give us a call and we’ll talk you through it.