Streamline Your Business: Six Ways to Improve Logistics
The success of almost any business depends on effective, affordable and secure logistics. Transporting goods, services or information from one place to another is the very basis of the vast majority businesses, all over the world. However, in too many cases businesses fail to see quite how important the issue of logistics is, and in doing so they fail to sufficiently prepare for growth.
If you want to stay ahead of the game and make sure your business is totally future-proof, logistics should be high on your list of priorities. Take a look at the following six tips from our experts to make sure your logistics solutions are hitting the right notes.
Planning is key
No business goals are ever accomplished without a degree of careful planning, and the same goes for logistics. If you’re looking to improve logistics for your business, you’ll want to begin by thinking carefully about strategy.
Identify how you currently manage your logistics and think about the ways in which you’d like to improve upon this. Consider the efficiency of the practices you currently use and take costs into account as you do so.
Gather as much data as you can about how your business manages logistics, and make sure you fully understand how efficient each step of the journey is. Then, weigh these figures up against the ones you’d like to see, in an ideal world, and really focus on what your expectations are. Once you know what you want to achieve from logistics improvements, you’ll be in a far better place to narrow down exactly what needs to change, and how you can change it.
Consider logistics in parallel with your overall business plans
Logistics should never be thought of as a standalone solution. Instead, you should consider it in line with your overall business objectives. So, when thinking about how you’d like your business to grow over the next five or ten years, make sure you put similar amounts of time and energy into considering how your logistics will be able to accommodate this growth.
Great logistics facilitate the growth of a business, rather than hinder it, but to do so logistics needs to be given just as much emphasis as business objectives from the very beginning. So, ensure that your logistics processes are able to cope with a potential boom in sales, particularly if you’re planning a big marketing campaign or you’re upping investments in advertising.
Understand the service your customers want
Competition in online marketplaces is fiercer than ever before, and customers are beginning to expect a certain level of service, no matter which store they’re ordering from. Not only do customers often expect their goods within days of ordering, but they are also getting used to paying very low prices for these high standards of shipping.
In order to ensure your logistics processes can cope with customers’ demands, you need to take the time to understand your target market and get to know what type of service they’re expecting.
If your business is focused on very low prices, customers might be happier to wait longer for their goods. However, if your business sells premium products, you’ll likely need to ensure that customers get their goods immediately and are provided with full tracking details.
Work with a third-party logistics provider
As businesses grow, issues relating to logistics tend to eat up more and more time, resources and ultimately money. If your company is approaching this point, it might be time to invest in a third-party logistics provider.
Whilst employing third-party companies tends to be more expensive than managing your own logistics in-house, you will undoubtedly find that this is money well spent. Third-party logistics providers offer an efficient, secure service that frees up your team to focus on more important issues.
Employing a third-party logistics provider is a quick, easy way to ensure that your customers receive the kind of service that they expect and that their experience of your company is always a great one. To find out more about third-party logistics options, drop us a line.
Know your costs
If you’re serious about improving logistics in your company, you’ll really need to know your costs. It’s important to recognise exactly how much is spent on logistics overall, but it’s also imperative that you’re able to narrow down where the majority of the spending goes, and which areas receive less attention. If you don’t know where your money is going, it’ll be far more difficult to decide on the areas which require further investment.
Make communication a priority
When it comes to improving logistics, many businesses focus entirely on the speed of their shipments. However, doing so disregards other important factors in the customer experience, such as communication.
Of course, the vast majority of customers will appreciate a speedy delivery of any product they’ve ordered, but you might find that customers are more willing to wait for deliveries if they are kept well informed of when they might expect their goods. This is a simple way of managing expectations and adding value to your company’s current logistics.
Keep customers notified of when their order will be despatched, how long it’ll be in transit for and ensure that they know when to expect their delivery. By doing so, you’ll be able to improve the customer experience without having to significantly up your logistics spending.
If logistics is causing you a headache, why not leave it to the experts? Our team can take logistics off your hands entirely, so you no longer have to worry about a thing.
We’ll collect goods, package them according to your precise instructions and send them on their way to your customers. And of course, we’ll keep both you and the recipient fully updated throughout the process.
Ready to find out more? Drop us a line to discuss how Weengs could improve logistics for your business.